Those who unfortunate enough not to be at Coachella 2011 up front and live, myself included, had to settle for Coachella's lie YouTube stream which had surprisingly good quality. One of the best ways to market an event and to also ensure good publicity for future events is to provide high-above par quality content. In this case it was the music, and those who weren't there live got the best viewing they could possibly get from their computers.
Read my article on BaseArticles about what we can learn from Coachella's excellent live coverage on YouTube as event marketers. As always, let me know what you think.