Thursday, April 28, 2011

The Top 5 Lies Scammers Tell New Email Marketers!

If you're just getting into an email marketing strategy for your small business take a second to look through my latest guest post for Search Engine People. It will take you through some of the common misconceptions about email marketing such as:

  1. Believing a marketer can blast an email to anyone who has bought a certain product because it is in their "area of interest".
  2. A marketer can take emails from Craigslist ads and blast a targeted campaign etc..

You want to start out your email marketing campaigns the right way. A first good impression is a great way to set the standard and let your subscribers know you're sending out substantial content.


Tuesday, April 19, 2011

SEP: My Latest Article on Segmentation

The kind people over at SEP let me write about aspects of email marketing. It's a very great opportunity and they have a community that appreciates the subject. I recently wrote a piece about email list segmentation and doing new, innovative things to target customers.

Here's the link: Email Marketing Segmentation - SEP