Monday, July 11, 2011

Top Five SEO Tools For Mac Users


Search Engine People allowed me to share my top five SEO tools for Macs Finding the right programs for Macs can be tough, but finding the best SEO programs for Macs can be even tougher. If you're a marketer, whether it be email or SEO you definitely consider giving these programs a chance, if you don't already have them.



Friday, June 24, 2011

The Email Marketing Service Essentials

Are you about to hop on the email marketing train? Good for you! But, you want to make sure you hop on the right one. Check out my article published on Promotion World discussing the bare essentials needed in an email marketing service.


Thursday, June 23, 2011

Features of a Great SEO Landing Page


Have you heard about SEO but not quite sure about how to begin applying it to your website? It's one of the most effective marketing actions you can take to help your site grow organically. If you want to get started, check out my latest article on that covers the key features of an SEO landing page.


Monday, June 20, 2011

Gaining Likes on Facebook - A How To Guide



Ari Herzog recently published an article I wrote about how to gain "Likes" on Facebook. Getting people to allow you into their Facebook timeline's is an incredibly hard thing to achieve, hopefully this article helps you expand your social media efforts and customer base.




Fletcher T.

Fletcher is a best practices activist and advocate for leading Web and permission-based email marketing services.


Thursday, May 26, 2011

Google Plus One, My Opinion

Google's Plus One feature is causing debate amongst search engine marketers about it's effect on their campaigns. The kind people at Search Engine People allowed me to express my opinion on the matter. Please take a moment to check out my article on the subject and share your thoughts.



Monday, May 9, 2011

Google Panda and its Effects on Big Brand Marketing


The Google Panda update was designed to crack down on marketers pushing low quality content for SEO gain. However, some have speculated that the update hinders small business SEO efforts while rewarding big brands. After all, the big brands would have no problems producing quality content whereas smaller businesses would struggle to find the funding to compete.

That being said, give my article a read on PublishWorthy and share your thoughts.


Wednesday, May 4, 2011

Coachella's Live YouTube Stream and What to Learn From it as an Event Marketer


Those who unfortunate enough not to be at Coachella 2011 up front and live, myself included, had to settle for Coachella's lie YouTube stream which had surprisingly good quality. One of the best ways to market an event and to also ensure good publicity for future events is to provide high-above par quality content. In this case it was the music, and those who weren't there live got the best viewing they could possibly get from their computers.

Read my article on BaseArticles about what we can learn from Coachella's excellent live coverage on YouTube as event marketers. As always, let me know what you think.


Email Fletching Tools: The Shareandtell Tool, and How it Can Be Useful For Marketers


The Internet is jam packed with tools that claim they can help you with your marketing campaigns. Picking and integrating a tool into your system can be somewhat daunting and it's common for marketers to just use the ones that are most popular. Fletching Tools will discuss some of the lesser known, yet quality tools that you may want to consider for your marketing needs.

First up, we have the Shareandtell tool, which focuses on the sharing of quality content. Read the article I wrote on FiveStarArticles about it and share your insights.



Tuesday, May 3, 2011

How Brands Market on Twitter


It's no secret by now that Twitter is one of the best, free marketing tools out there at the moment. How? Why? Check out this article I wrote for Biznik on how to engage with your Twitter following and turn your tweets into an important part of your marketing strategy.


Monday, May 2, 2011

All About Going Viral



An article I submitted to Article Yard awhile back has just been published. It's all about the benefits of a viral campaign and it uses Rebecca Black's success with her "Friday" video as an example. Now, if you decide to attempt a viral campaign, there are things you must consider. Give it a read and share your thoughts!


Thursday, April 28, 2011

The Top 5 Lies Scammers Tell New Email Marketers!

If you're just getting into an email marketing strategy for your small business take a second to look through my latest guest post for Search Engine People. It will take you through some of the common misconceptions about email marketing such as:

  1. Believing a marketer can blast an email to anyone who has bought a certain product because it is in their "area of interest".
  2. A marketer can take emails from Craigslist ads and blast a targeted campaign etc..

You want to start out your email marketing campaigns the right way. A first good impression is a great way to set the standard and let your subscribers know you're sending out substantial content.


Tuesday, April 19, 2011

SEP: My Latest Article on Segmentation

The kind people over at SEP let me write about aspects of email marketing. It's a very great opportunity and they have a community that appreciates the subject. I recently wrote a piece about email list segmentation and doing new, innovative things to target customers.

Here's the link: Email Marketing Segmentation - SEP