Monday, May 9, 2011
The Google Panda update was designed to crack down on marketers pushing low quality content for SEO gain. However, some have speculated that the update hinders small business SEO efforts while rewarding big brands. After all, the big brands would have no problems producing quality content whereas smaller businesses would struggle to find the funding to compete.
That being said, give my article a read on PublishWorthy and share your thoughts.
Wednesday, May 4, 2011
Those who unfortunate enough not to be at Coachella 2011 up front and live, myself included, had to settle for Coachella's lie YouTube stream which had surprisingly good quality. One of the best ways to market an event and to also ensure good publicity for future events is to provide high-above par quality content. In this case it was the music, and those who weren't there live got the best viewing they could possibly get from their computers.
Read my article on BaseArticles about what we can learn from Coachella's excellent live coverage on YouTube as event marketers. As always, let me know what you think.
The Internet is jam packed with tools that claim they can help you with your marketing campaigns. Picking and integrating a tool into your system can be somewhat daunting and it's common for marketers to just use the ones that are most popular. Fletching Tools will discuss some of the lesser known, yet quality tools that you may want to consider for your marketing needs.
First up, we have the Shareandtell tool, which focuses on the sharing of quality content. Read the article I wrote on FiveStarArticles about it and share your insights.
Tuesday, May 3, 2011
It's no secret by now that Twitter is one of the best, free marketing tools out there at the moment. How? Why? Check out this article I wrote for Biznik on how to engage with your Twitter following and turn your tweets into an important part of your marketing strategy.
Monday, May 2, 2011
An article I submitted to Article Yard awhile back has just been published. It's all about the benefits of a viral campaign and it uses Rebecca Black's success with her "Friday" video as an example. Now, if you decide to attempt a viral campaign, there are things you must consider. Give it a read and share your thoughts!